eBook: The Patient Experience Roadmap
I wrote an eBook for healthcare organizations looking to improve their patient experiences and developed the content and promotional strategy for the piece.
As part of a revenue and lead generation strategy, I was tasked with creating a cornerstone content asset that would engage healthcare payers and providers and generate interest in Avtex’s healthcare experience services.
I developed The Patient Experience Roadmap – a tool designed to help healthcare organizations identify the foundational elements needed at each stage of their healthcare experience transformation journey. Each section includes a succinct summary of the milestone, considerations to make, and additional resources for further reading/application in a HC org.