Content Series: Last Best Experience
I created a content series designed to generate brand awareness and equity.
A content series designed to generate brand awareness and equity
In today’s marketplace, you are no longer competing with direct or even indirect competitors. Today you are competing with any company that delivered your customer’s last best experience. Everyone has a last best experience – the golden experience that sets the standard for all other experiences and interactions with a brand. We wanted to bring those stories to life.
I pitched this idea to our creative team and, alongside another content strategist, drove the production, execution, promotion, and supplemental content strategies that followed. I interviewed many of the guests to ensure the right story was found and guided production of the videos. The result is a series of videos and blogs about stories of last best experiences. We also developed a campaign encouraging individuals to share their own story with us in a reddit style forum.
See more stories like this one: https://avtex.com/pages/last-best-experience