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Brand Strategy: Evergreen Credit Union

I led a brand refresh for a sustainable credit union.

Evergreen Credit Union is on a mission to become the most sustainable credit union in the nation. 

To build a brand that matched this mission, we needed a simple, straight forward message that immediately told the sustainable story. 

Evergreen Credit Union: Naturally, A Better Financial

I was the Lead Strategist for this client, responsible for research, strategy, branding, media planning, brand guidelines and more. Here are some of the highlights:

  • Developed the tagline: Naturally, A Better Financial

  • Storyboarded and starred in series of videos: Simple Ways to Go (Ever) Green

  • Created a plantable mailer – Grow your finances and plant the mailer

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