Brand Strategy: Evergreen Credit Union
I led a brand refresh for a sustainable credit union.
Evergreen Credit Union is on a mission to become the most sustainable credit union in the nation.
To build a brand that matched this mission, we needed a simple, straight forward message that immediately told the sustainable story.
Evergreen Credit Union: Naturally, A Better Financial
I was the Lead Strategist for this client, responsible for research, strategy, branding, media planning, brand guidelines and more. Here are some of the highlights:
Developed the tagline: Naturally, A Better Financial
Storyboarded and starred in series of videos: Simple Ways to Go (Ever) Green
Created a plantable mailer – Grow your finances and plant the mailer