Brand Campaign: Community Blood Center

Saving lives by launching a campaign that drove platelet donations.

Adventure. It weaves through our lives, as we each embark on a unique path. Making beautiful discoveries along the way. We blissfully jump into each day, not knowing where we’ll land. But sometimes a looming obstacle appears, shadowing the road ahead. It’s then our paths intersect. One powerful platelet donation forever connects lives. A simple platelet donation takes just two hours of your time to give someone a lifetime. It gives someone the strength to continue on their journey. Send your platelets down a new path, and send someone on life’s adventure.

#Path4Platelets

Send your platelets down a new path, and send someone on life’s adventure.

Candeo Creative was tasked with developing an integrated campaign encouraging people to donate platelets. As the Creative Strategist on the project, I developed the original concept Path4Platelets along with preliminary storyboards and ideas for videos and messaging. I also wrote an RFQ for a print partner and managed the installation of 6 large vehicle wraps. The Path4Platelets campaign was executed through social media, video and print.

As of April 2016 there was a 28.5% increase in platelet donations. The Community Blood Center saw 405 more platelet products than they did the first quarter of 2015. There were 2587 unique donors a 30.7% month over month increase. 

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